Ayo | Sikapphilippines
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Let's make waves!

The game-changing creative IP showcase and content market for Philippine creators.

May 3-5, 2024

Sierra Hotel, Dumaguete City

Program

Program

Day 1

Time
Topic
Speaker
09:00 - 09:15
Let's Make Waves!
Marla D. Rausch - President, SIKAP Managing Partner, Kampilan Productions
09:15 - 09:30
Welcome Remarks
Alfredo E. Pascual - Secretary, Department of Trade & Industry
09:30 - 09:45
The Role of Original Content in Nation Building
Dr. Rafaelita Aldaba - Undersecretary, DTI-CIG
09:45 - 10:15
Branding for Creators
Marlon Rivera - Filmmaker, Fashion & Visual Artist, Advertising Chief, Creative & Brand Builder, Creative Champion
10:15 - 10:30
Introduction to the SAPLing Program
Micah Fernandez - President, Luminaut Pictures
10:30 - 11:00
Success Story - Ewa
Keith Sicat and Sari Dalena - Founders, KINO ARTS (Pre-recorded)
11:00 - 12:00
The SAPLing Pitches Batch 3
SAPLings Batch 3
12:00 - 13:30
LUNCH
13:30 - 14:30
Gamifying Engagement
Ria Lu - Treasurer, SIKAP CEO, Leveret
14:30 - 16:30
Pitch Session
Mentor: James Ronald Lo - President, Taktyl Studios President, Game Developers Association of the Philippines
16:30 - 16::45
Sponsor Spotlight
Payoneer
16:45 - 17:00
Day 1 Wrap-up
Host

Day 1 - Workshop

Time
Topic
Speaker
13:00 - 15:00
Kindle Direct Publishing 101 (in cooperation with Payoneer)
Maita Lu - CEO, Talecraft Publishing

Day 2

Time
Topic
Speaker
09:00 - 09:15
Day 1 Recap
Host
09:15 - 9:30
Welcome Remarks
Ivan John Uy -Secretary, Department of Information, Communication Technology
09:30 - 09:45
Empowering the Regions through ICT and Creatives
Attorney Jocelle Batapa-Sigue - Undersecretary, DICT
09:45 - 11:00
Dumaguete Creator Highlights
DTI Region 7
11:00 - 12:00
How to Get Funding for your Intellectual Property
Liza Dino-Seguerra - Founder, Fire and Ice PH
12:00 - 13:30
LUNCH
13:30 - 14:30
Know your IP Rights
Attorney Emerson Cuyo - Director IV, Bureau of Copyright and Related Rights in the Intellectual Property Office of the Philippines (IPOPHL-BCRR)
14:30 - 15:30
Licensing: How to Merchandize your IP
Phil Tiongson - Co-founder, Potion
15:30 - 16:30
Creator Journey
Ian Rosales Casocot - Palanca Award-Winning Writer
16:30 - 17:00
The Philippine Creative Industry Plan
Jo-Dann Darong - Assistant Director, Bureau of Industry Planning and Innovation, DTI
17:00 - 17:15
Day 2 Recap
Host

Day 2 - Workshop

Time
Topic
Speaker
13:00 - 15:00
How to Brand Yourself as a Creator
Bonki Almirante - Advertising Creative, Writer
13:00 - 15:00
How to Brand Yourself as a Creator
Marlon Rivera - Filmmaker, Fashion & Visual Artist, Advertising Chief Creative & Brand Builder, Creative Champion

Day 3

Time
Topic
Speaker
09:00 - 09:15
Day 2 Recap
Host
09:15 - 09:30
Special Message
Attorney Ann Claire - Credo-Cabochan Deputy Director General, IPOPhil
09:30 - 10:30
Last Year's Best Pitch - Lessons Learned and Regrets
Karla Circe - Founder, MeowsMeouse
10:30 - 10:45
SAPLing’s Journeys
James Ronald Lo - President, Taktyl Studios
10:30 - 10:45
SAPLing’s Journeys
Marla D. Rausch - Managing Partner, Kampilan Productions
10:30 - 11:30
Design Thinking's Power and Potential to Creative Content
Ariel Poserio - Certified Experience Designer
11:30 - 12:00
Creator Journey
Bambi Rodriguez - Writer
12:00 - 13:30
LUNCH
13:30 - 15:00
The Dreaded AI Talk
Karla Circe - Founder, MeowsMouse
13:30 - 15:00
The Dreaded AI Talk
Emmy Lou Delfin - Bureau Director, ICT Development Bureau DICT
13:30 - 15:00
The Dreaded AI Talk
Carlo Almendral - Co-Founder Generative LabsSerial Entrepreneur, Founding Member of Innovation Council at World Food
13:30 - 15:00
The Dreaded AI Talk
Dr. Adrianne Heinrich - Head of the AI & Innovation Center of Excellence, UnionBank
13:30 - 15:00
The Dreaded AI Talk
Tobie Abad - Creative Director and Senior Game Designer, Taktyl Studios
13:30 - 15:00
The Dreaded AI Talk
Attorney Emerson Cuyo - Director IV, Bureau of Copyright and Related Rights of IPOPHL (IPOPHL-BCRR)
15:00 - 16:00
State of the Market (pre-recorded)
Eric Calderon - Animation Director
15:00 - 16:00
State of the Market (pre-recorded)
Gin Kai Chan - Film Producer
15:00 - 16:00
State of the Market (pre-recorded)
Marcin Sobczak - Movie Marketing Executive
15:00 - 16:00
State of the Market (pre-recorded)
Vinci Roxas - Investor
16:00 - 16:30
Closing Remarks
Marla Rausch - President, SIKAP President, Kampilan Productions
Speakers

Check out some program highlights!

MaitaLu-profilepic.png

Publishing your work via Amazon. Workshop - Maita Lu

ABOUT THE AUTHOR Maita Rue is a multi-talented individual who wears many creative hats as an author, designer, teacher, and artist. Her passion for literature, especially reading, has evolved into a remarkable journey of crafting her own stories. Within the pages of her books, Maita's characters come to life, each with their own compelling destinies that seem to assert themselves. Her storytelling canvas spans across diverse genres, including enchanting Steampunk

Victorian tales, immersive Historical Fantasies, Creative Contemporary Romance, and heartwarming Paranormal Romance narratives. Beyond her literary pursuits, Maita also dedicates her time as a board member of the burgeoning Romance Writers of the Philippines. She is a fervent advocate for promoting healthy and meaningful relationship ideals through the art of wellcrafted romance stories. She is a member of SIKAP .She is also a contributor in the suspenseful literary world of Heist Club PH.
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Merchanidising your Intellectual Property - Phil Tiongson

Philip Tiongson is a Manila-based licensing professional who has worked with the world’s biggest brands for the past 6 years. His licensing experience includes kids’ characters like Cocomelon, Sesame Street, Peppa Pig and Baby Shark; Japanese IP like Ultraman, Godzilla, Jujutsu Kaisen, My Hero Academia and Bleach; gaming brands like Diablo and Overwatch; and lifestyle brands like Tasty, Emoji, and Miss Universe. He is currently the Merchandise Licensing Manager of Omnicontent Management Inc., where he manages the company’s new consumer products venture alongside their long-standing pay-TV and content aggregation business.
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The power and potentials of design thinking in creative content 

- Ariel Poserio

Ariel Poserio is a distinguished UX design leader who integrates design thinking with strategic initiatives across various projects. His expertise encompasses orchestrating user experience strategies that are not only creative but also analytic and data-driven. With a solid foundation in user research, interaction design, and service design, Ariel thrives on fostering innovation through design thinking and user-centered methodologies.

Ariel's thought leadership is evident through his management of design and collaboration strategies at ABS-CBN, where he aligned software engineers, UI designers, and business managers to create unified web strategies that resonate with users. His educational background in Psychology of Design and Human-Centered Design further cements his knowledge and application of design thinking principles in crafting compelling and creative content that resonates with diverse audiences .
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Gamification Engagement
- Ria Lu


Ria Lu is a former Executive Director of the Game Developers’ Association of the Philippines and the CEO of Leveret, a game and animation studio in Singapore.
A core member of SIKAP, Ria is a creator who has produced several tabletop games and fiction work.
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Tickets

Event Rates

Regular

Regular

Php 2,000

• Day program
• Includes Lunch & Snacks
Regular

Php 5,400

• 3-day pass
• Includes Snacks

Student

Student

Php 1,000

• Day program
• Includes Lunch & Snacks
Student

2,700

• 3-day pass
• Includes Snacks
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